A local dentist office has a website at http://lompoc.dental. The simplicity of the name captured my attention. When did .dental become a domain name? Why didn’t they put www in front of it? So simple, so clean.
So, when did .dental become a domain name?
Back in 2014 ICANN opened up a whole slew of new domain name possibilities with a New gTLD Program. And, a company called Donuts gathered a vast amount of funding in order to purchase 307 domain names (.free, .inc, .poker, etc). One of those domains was .dental. It seems like the goal of donuts was to beat the land rush for customized domain names (like lompoc.dental) and be able to recuperate all the money they spent ($56 million?) when registering new domains.
This is probably a pretty solid plan if they are charging a reasonable amount for registering domains with them. I headed over to godaddy.com to checkout what the price would be for someplacenew.dental. Which turned out to be about $70. I figure godaddy is making a little money off the transaction, but probably not much. So let’s say Donuts is making $65 per domain name registry, how many registry’s would they need per year to make back ~$60 million? About 92,300 names per year.
That seems like a lot. I hope they purchased some really good names.
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